The Fertility Architect
Fertility has never had more information and less truth.
From IVF and egg freezing to donation and surrogacy, the questions feel impossibly big. I've been the egg donor, the surrogate, and the founder. In a field full of noise, I'm the independent voice that gives you the whole story, the good parts and the hard ones.






The thesis
The problem isn't a lack of information. It's a lack of truth.
Fertility may be the most confusing decision a person can face, and it has never been noisier. Misinformation. AI answers built to tell you what you want to hear. Influencers with no credentials. Awards you can buy. And a field increasingly owned by private equity, where the incentives quietly shift away from the people it is meant to serve.
What is missing is simple. Someone independent, who has actually done this, and who will tell you the truth.
That is the work I do. I translate the medical, legal, financial, and emotional realities of building a family into plain language, so you can decide with clarity instead of fear. I will not cut corners, and I will not sell you a fairy tale or a horror story. Just the whole picture, honestly.
What I cover
What I can help you make sense of
Wherever you are on the path to parenthood, these are the areas I help you understand, in plain terms.
Family building, start to finish
IVF, egg freezing, egg and embryo donation, and surrogacy, and how the pieces actually fit together.
Reproductive health and the science
Your cycle, egg quality, fertility preservation, and what is real versus what is hype.
Cutting through the noise
Plain-truth answers to the myths, half-truths, and AI guesses flooding this space.
The industry, uncensored
How family building really works, how to tell ethical from exploitative, and why it matters for your family.
Access, rights, and policy
The laws, the barriers, and the work of making family building reachable for more people.
The human story
Faith, resilience, entrepreneurship, and the honest truth about building a family and a life at the same time.
Meet Eloise
I'm Eloise Drane.
Egg donor, 6 times. Gestational surrogate, 3 times, 4 babies delivered. Kidney donor. Founder of Family Inceptions, the first surrogacy and egg donation agency in Georgia, and Fertility360, an independent fertility advisory. Host of the Fertility Café podcast.
More about me

Podcast
Fertility Café
The podcast where I bring in the experts and keep it in plain terms. More than 140 episodes on everything from IVF and egg freezing to the hard truths about this industry.
Browse all episodes
Media & speaking
Media and speaking.
I speak, write, and go on the record about fertility, the industry, and reproductive policy, in plain terms that land with a general audience.
Speaking topics
- /Fertility and family building
- /Faith and leadership
- /Women and wealth
Booking a keynote, panel, fireside, or expert commentary? Let's talk about the audience and the fit.
Book me to speak