The Fertility Architect

Fertility has never had more information and less truth.

From IVF and egg freezing to donation and surrogacy, the questions feel impossibly big. I've been the egg donor, the surrogate, and the founder. In a field full of noise, I'm the independent voice that gives you the whole story, the good parts and the hard ones.

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The thesis

The problem isn't a lack of information. It's a lack of truth.

Fertility may be the most confusing decision a person can face, and it has never been noisier. Misinformation. AI answers built to tell you what you want to hear. Influencers with no credentials. Awards you can buy. And a field increasingly owned by private equity, where the incentives quietly shift away from the people it is meant to serve.

What is missing is simple. Someone independent, who has actually done this, and who will tell you the truth.

That is the work I do. I translate the medical, legal, financial, and emotional realities of building a family into plain language, so you can decide with clarity instead of fear. I will not cut corners, and I will not sell you a fairy tale or a horror story. Just the whole picture, honestly.

What I cover

What I can help you make sense of

Wherever you are on the path to parenthood, these are the areas I help you understand, in plain terms.

Family building, start to finish

IVF, egg freezing, egg and embryo donation, and surrogacy, and how the pieces actually fit together.

Reproductive health and the science

Your cycle, egg quality, fertility preservation, and what is real versus what is hype.

Cutting through the noise

Plain-truth answers to the myths, half-truths, and AI guesses flooding this space.

The industry, uncensored

How family building really works, how to tell ethical from exploitative, and why it matters for your family.

Access, rights, and policy

The laws, the barriers, and the work of making family building reachable for more people.

The human story

Faith, resilience, entrepreneurship, and the honest truth about building a family and a life at the same time.

Meet Eloise

I'm Eloise Drane.

Egg donor, 6 times. Gestational surrogate, 3 times, 4 babies delivered. Kidney donor. Founder of Family Inceptions, the first surrogacy and egg donation agency in Georgia, and Fertility360, an independent fertility advisory. Host of the Fertility Café podcast.

More about me
Eloise Drane seated

Companies

Everything I share comes from companies I run, not theory.

See what I've built
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Podcast

Fertility Café

The podcast where I bring in the experts and keep it in plain terms. More than 140 episodes on everything from IVF and egg freezing to the hard truths about this industry.

Browse all episodes
Eloise Drane recording the Fertility Café podcast

Media & speaking

Media and speaking.

I speak, write, and go on the record about fertility, the industry, and reproductive policy, in plain terms that land with a general audience.

Speaking topics

  • /Fertility and family building
  • /Faith and leadership
  • /Women and wealth

Booking a keynote, panel, fireside, or expert commentary? Let's talk about the audience and the fit.

Book me to speak

Newsletter

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No spam, no fear-mongering, no sales pitch. Just honest, useful writing on fertility, reproductive health, and the industry behind them, from someone who has lived it.